Data Protection

The protection of personal data is a matter of special concern to BCW Brauconsult GmbH ("BCW"). Therefore, BCW conducts its business in compliance with the applicable laws on privacy, data protection and data security. The policy outlined below will help you understand what information BCW may collect, how BCW uses and safeguards that information and with whom BCW may share it.

1. Personal information

Through the BCW Websites, BCW will not collect any personal information (e.g. name, address, telephone number or e-mail address) unless you voluntarily choose to provide it to us (e.g. by filling out contact forms, registration, survey) or if the applicable laws on the protection of your data allow such action.

2. Purpose

When you do provide BCW with personal information, BCW usually uses it to respond to your inquiry, process your order or provide you access to specific information or offers. In order to better assist customer relationships, it may be necessary

  • that BCW saves and processes your personal information and shares it with the worldwide BCW subsidiaries to better understand your business needs or to improve BCW products and services; or
  • that BCW (or a third party on behalf of BCW) uses this personal information to contact you regarding future BCW offers, so as to support your business needs, or to conduct online surveys to better understand BCW customers' business and requirements.

If you choose not to have your personal information used to support BCW´ customer relationship research (particularly direct-marketing or market-research), BCW will respect your decision. BCW will not sell or otherwise market your personal information to third parties, except to companies belonging to the BCW group.

3. Use for a specific purpose

BCW will only collect, process and use the personal data supplied by you online for the purposes notified to you, unless collection, processing and use

  • are for another purpose which is directly connected to the original purpose for which the personal data were collected;
  • are required in order to process, negotiate and execute a contract with you;
  • are necessary on account of a legal obligation or an official or judicial order;
  • are necessary in order to justify or protect legal claims or ward off law suits;
  • are used to prevent misuse or other unlawful activities, e.g. intentional attacks on the BCW systems, with the aim of ensuring data security.

4. Communication- and utilisation-related information

If you access the BCW Websites via telecommunication services, communication-related information (e.g. internet protocol address) or utilisation-related information (e.g. information on the start and duration of utilisation as well as the telecommunications services used by you) will automatically be generated through technical means. This information may allow inferences to personal data. If collection, processing and use of your communication- or utilisation-related information are absolutely necessary, they will be subject to legal regulations on data privacy.

5. Non-personal information collected automatically

When you access the BCW Websites, information that is not personally-identifiable (e.g. type of internet browser and computer operating system used; domain name of the website from which you came; number of visits, average time spent, pages viewed) may be collected automatically (i.e. not by registration). BCW and its worldwide subsidiaries use this information to measure the attractiveness of the BCW Websites and improve their performance and content.

6. "Cookies" – information placed automatically on your computer

When you view one of the BCW Websites, BCW may store some information on your computer in the form of a "cookie" to automatically recognize you the next time you visit. Cookies can help BCW, for example, by allowing to tailor a website to better match your interests or to save your password so that you do not have to re-enter it each time. If you choose not to be recognized, please refer to your internet browser to erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored.

7. Children

BCW will not knowingly collect personal data from children without insisting that they seek prior parental consent if required by applicable law. BCW will only use or disclose personal data about a child to the extent permitted by law, to seek parental consent pursuant to local law and regulations or to protect a child.

8. Security

BCW will take technical and organisational security measures in order to protect your personal data against unintentional or illegal deletion, against changes or loss, and against unauthorised transmission or access.

9. Links to other websites

The BCW Website contains links to third party websites. BCW is not responsible for the privacy policies or the content of these websites.

10. Web analysis

In order to constantly improve and optimise our offer, we use so-called tracking technologies. To this end, we use the Google Analytics and Webtrekk services.

10.1 Webtrekk

For the statistical evaluation of our websites, we also use the technologies of Webtrekk GmbH, Boxhagener Str. 76-78, 10245 Berlin ( We use the Webtrekk services to collect data on how our web offer is used. These data are used to permanently improve and optimise the BCW Websites thus making them more interesting for you. Webtrekk GmbH was certified by the TÜV Saarland for data protection provided as part of the Web Controlling software used by BCW. In this context, the collection and processing of tracking data was checked for data protection conformity and data security in particular and certified When using these websites, information transmitted by your browser is collected and analysed. This is accomplished by the cookie technology and the so-called pixels which are incorporated on each website. The following data are collected in this context: request (file name of the requested file), browser type/version, browser language, operating system used, internal resolution of the browser window, resolution of the screen, Javascript enabling, Java On/Off, cookies On/Off, colour depth, referrer URL, IP address (anonymised collection only; is deleted immediately after its use), access time, clicks, order data, shopping carts and anonymised form contents (for example whether the phone number has been indicated or not). Any direct reference to persons is excluded at any time. The data collected are used to generate anonymous user profiles which form the basis for web statistics. The data collected on the basis of Webtrekk technologies are not used for the personal identification of the website visitors without their specific consent, and they are not used together with the personal data of the owners of the pseudonym.

Any collection and saving of data by Webtrekk can be objected at any time with future effect. Please access the following link to this end. Please exclude me from being tracked by Webtrekk! Once you have acknowledged this link, a so-called opt-out-cookie is set on your data carrier. The validity period of this cookie is 5 years. Please make sure when deleting all cookies on your computer to delete this opt-out-cookie as well, i.e. if you still want to object anonymised data collection by Webtrekk, you must set the opt-out-cookie again. The opt-out-cookie is set for each browser and computer. If you visit our websites from at home and from your office or with different browsers, you must enable the opt-out-cookie on each of the different browsers or computers.

10.2 Google Analytics

Google Analytics is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies, i.e. text files which are saved on your computer and which allow Google to analyse the use of our offer. Any information on the use of our websites (including your IP address) captured by a cookie is normally transmitted to a Google server in the United States where it is stored. Please note that on our websites, we have added the code "gat._anonymizeIp();" to Google Analytics in order to ensure the anonymised collection of IP addresses (so-called IP masking). Therefore, upon our instructions, Google captures only a short version of your IP address to ensure anonymisation and to prevent the disclosure of your identity. If IP anonymisation is enabled on our websites, Google will shorten your IP address within the member states of the European Union or in other member states which are parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to a Google server in the United States and shortened there. Google also complies with the data protection regulations of the "US Safe Harbor" privacy principles and is registered in the "Safe Harbor" program of the US Department of Commerce. Google will use the information provided in order to analyse how you use our websites, to compile reports on the website activities for us and to render services which are associated with the use of the websites and the internet. The IP address transmitted by your browser as part of Google Analytics won't be linked with other Google data. Google will only transfer these data to third parties on account of legal provisions or within the scope of order data processing. On no account will Google combine your data with other data collected by Google.
Through the use of this website, you express your consent to the processing of data collected by Google about you in the manner described above and for the purposes previously mentioned.
You may prevent the installation of cookies by making appropriate settings in your browser software; however, should you do so, you will not be able to use all of the functions of this website. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of these websites (including your IP address) as well as the processing of these data by Google by downloading and installing the browser plug-in provided at the following link.
Further information on Google Analytics and data protection is provided at

11. Google reCAPTCHA

We use the Google reCAPTCHA service, which protects our website from spam and abuse. reCAPTCHA prevents automated software (known as bots) from engaging in abusive activities on the website. It does so by checking whether the inputs being made are actually being made by a human. To enable this process, the following details are collected and processed:

  • Referrer (the address of the page on which the captcha is used)
  • IP address of the user
  • Google account (if the user is registered with Google, this is detected and assigned)
  • The input behaviour of the user (e.g. answering the reCAPTCHA question, the speed of entry in the form fields, the order in which the input fields are selected by the user) is analysed in order to improve pattern detection at Google.  Browser, browser size and resolution, browser plug-ins, date, language setting
  • Cascading style sheets (CSS) and scripts (Javascript) of the web page
  • Mouse and touch-pad events within the page

Google also reads the cookies of other Google services such as Gmail, Search and Analytics. All the above details are sent to Google in encrypted form. Google’s subsequent analyses determines the form in which the captcha is displayed on the page - either in a checkbox or as a text input. Personal details from the input fields of the relevant form are not exported or stored.

Further information on Goodle’s data protection policy can be found at

12. Questions and comments

As the internet technology develops, so will the BCW data privacy protection policy. BCW will post changes on this page whenever any existing policy is changed. Therefore, you should regularly view this page to be informed about the current status of the privacy policy.

13. Online survey

It goes without saying that we treat the information you entrust with us for our online survey responsibly and in consideration of all applicable requirements of data protection law.  Some of these requirements relate to information about the purpose, nature and extent of the collection, procession and use of the data collected through our survey, which we would hereby like to share with you.

13.1 For what purpose does this online survey record your answers and how are they processed?

Your answers to the survey are stored, processed and used by us only in anonymous form for the following purposes:

  • We would like to learn from you how you assess our website;
  • We would like to improve our internet presence for our users on an ongoing basis;

Your answers are recorded anonymously and processed only in this form so that it is not possible to draw conclusions about individuals or to identify you personally or other participants in the survey. We assure you that no unauthorized third parties can have access to your answers during the entire process of collection, processing and use of your data.

13.2 What technical access data is processed in the survey and for what purpose?

Under the Internet functionality, data is transmitted to a web server each time a webpage is called up by your browser. This includes, for example, information on the software used (including browser and operating system), the use of a website (including the name of the domain or page visited, start, and duration of the visit), as well as the IP number that was permanently or temporarily assigned to your computer by the network operator.

We do not store any IP numbers

If IP numbers are stored, they can enable the subsequent correlation of information concerning the computer of an internet user under certain circumstances. That is why IP addresses for this survey are generally not recorded, not even temporarily or partially.

We use cookies for technical control of the survey

For our internet survey, we use so-called "http cookies" or small text files that are saved through your browser to your computer. "Flash cookies" are not used for the survey.

The survey cookie is written from the domain "" and stores the number of invitations to the survey and completion of an interview issued to you for twelve months. The recording and readout of this information serves the sole purpose of not inviting you too frequently and not to survey you repeatedly.

In addition, our survey uses so-called "session cookies" which are deleted automatically after the browser is closed. Their purpose is to guarantee the technical processing of the survey.

We do not store information you have provided for the survey in any cookie. We do not use the cookie information to produce movement or use profiles.

Right to object to the use of cookies within the meaning of section 15 (3) of the German Telemedia Act (Telemediengesetz –TMG)

You are entitled to object to the use of cookies and may assert this by blocking our survey cookie through your browser settings. The help function of your browser will explain in detail how you can adjust the appropriate settings. You can also delete all cookies in your browser. The instructions for this can be accessed through the help function of your browser.


Brau Consult BCW GmbH
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85408 Gammelsdorf

fon: [+49] (0) 8766 404
fax: [+49] (0) 8766 442


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